Underweight, overweight, right weight?
In all walks of life we are preoccupied with fat… Having read my colleagues’ blogs made me decide some light heartedness on the subject of KPIs. And how it relates to your IPA.
To follow my analogy …
An article in the Scottish press back in January asking “How do you measure whether location A or location B is a better place to do business?” This week Ernst & Young’s European Investment Monitor (EIM) announces the latest …
I’ve been working with clients this month, three of which are involved in the awesome “strategic planning” process. It’s interesting to see how each is going about it, and where they’re coming from so to speak. So if you are responsible for this kind of high level inputs here are …
Legal, decent, honest and truthful – it’s a self-regulating commitment made by the UK advertising industry. Yet in this electronic, cyber-connected world in which actions, words and comment fly in an instant around the world, we have all grown cautious about the quality …
An article in the Scottish press back in January asking “How do you measure whether location A or location B is a better place to do business?”
This week Ernst & Young’s European Investment Monitor (EIM) …
In the light of recent global economic events the effective use of embassy staff is even more important than before. From our increasingly popular Economic Diplomacy programme, we have produced a 28-page handbook for investment promotion through embassies, consulates and high commissions. Why? Because increasingly commercial counsellors and …
Full credit to British Midlands Development Corporation for its promotion of a credible technology development in Birmingham, England, that is bound to capture a lot of attention.
Its smart promotion through press releases and event activities, of the University of Birmingham is almost as smart as the university’s development of …
What’s in a name – well quite a lot actually. Quirky IPA names – which have you noticed?
It’s a small point but can make a big difference. I’ve noticed that in recent weeks, maybe a few months, three important …
It makes your branding blood boil… We all know how journalists can be false friends; writing great things about your region one day and then slating your destination the next. But you would expect that ad agencies would be more predictably glowing in their praise. After all they …
