Then speak with the leads generator! For me this is what the IPA job is all about – generating new investment leads. During my time at Invest in Sweden my colleagues and I used the full range of lead generating tools. First, I focused on the move from reactive to proactive …
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
Ruben Anton joined GDP Global as Client Services Manager in early 2009 and has since worked closely with GDP directors to deepen his knowledge of the industry. He is an honours graduate in English Translation & Interpreting from the University of Alicante, and …
Christina Knutsson, a Director of GDP Global, is an expert consultant specialising in all areas of foreign direct investment promotion. Her skills cover strategy design, institutional framework, organisational development, marketing and policies.
She has significant expertise in the …
John Hanna, a Director of GDP Global, has 19 years’ experience in economic development at strategy and senior operational level. He worked with the UK’s Welsh Development Agency as a senior investment promotion and marketing director for …
Paul Whiteway, an Associate Consultant of GDP Global, specialises in inward investment promotion. From 2003 to 2008, he worked at the centre of the UK’s inward investment network as Director International in Invest UK, later becoming Director for International Sales in …
Duncan McAusland, an Associate Consultant of GDP Global, is an international marketing and promotional expert, working for both private sector clients and public agencies, particularly promotional agencies such as IPAs and ministries of tourism.
His experiences over the last forty years includes …
Greg Bishop is an Associate Consultant of GDP Global and a freelance marketing consultant, based in London. He has seven years’ marketing experience with a focus on branding and new media. His most recent assignment has been as account …
Mike Gourlay is an Associate Consultant of GDP Global. He is also a non executive director and an independent consultant specialising in foreign direct investment. He has over 35 years of international business experience, more than half of which was spent …