The decision to brand a nation and how to do it is a challenge to crack for any Government… as a nation, the government must ask itself… are we brand-ready?
The core stakeholders, normally lead by the highest echelon of Government (big budget $$$), need to agree
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June 2, 2010. From June 3 to 4, 2010, Tunisia will host the Carthage forum on investment, a traditional international meeting held by the Foreign Investment Promotion Agency (FIPA) in Gammarth (north of Tunisia).
Aiming at making better known …
June 2, 2010. London maintained its position as the most attractive European city for inward investment in 2009 for the eighth year in a row, a new Ernst & Young report said. The big European economies held up relatively well in terms of their ability to attract inward investment, the consultants …
May 10, 2010 – Cuba has announced plans to relax real estate regulations in order to attract inward investment from overseas developers in an effort to boost its tourism industry.
Newly revealed plans involve allowing foreign parties to construct attractions – …
Then speak with the leads generator! For me this is what the IPA job is all about – generating new investment leads. During my time at Invest in Sweden my colleagues and I used the full range of lead generating tools. First, I focused on the move from reactive to proactive …
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
Christina Knutsson, is a director of GDP Global since 2005. She has 16 years’ direct experience in economic promotion, working with and on behalf of European, African and Latin American investment promotion and economic development agencies at …
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