Ross Taylor is Chief Digital Officer at TMW. He is responsible for making the quality of the company’s digital output. This involves identifying new developments and innovations, driving creative excellence, seeking new strategic opportunities and establishing new services and skill sets as the market evolves. Ross is also Group Digital Director at the holding company Creston plc, where he ensures that digital solutions within the Group. His specialties include digital and internet strategy, web design and build, online relationship programmes, online and digital advertising, digital innovation, social media strategy and mobile strategy. Ross has worked on social media strategy and implementation for brands as diverse as British Library, First Direct, Lynx and the Saudi Arabia investment promotion agency SAGIA.
Tullo Marshall Warren (TMW) is a digital and direct ‘relationship marketing agency’ that integrates these disciplines through both creative and client facing teams. TMW has complementary expertise across data planning, analysis and management (insighttmw), publishing and ‘content’ generation (publishingtmw) and experiential marketing (activationtmw). The agency is focused on Creating Customer Value through a structured approach that integrates the disciplines of data, strategic planning, multi-channel creative execution and measurement and evaluation.
TMW is currently ranked 6th in Marketing’s direct marketing agency league table and 13th in NMA’s interactive agency league table. The agency is also one of the most highly awarded including 2 Grand Prix for its digital work on the Guinness eCRM programme. The agency has a growing base of international clients including Nissan Europe, Infiniti, Dubai Holding and Jumeirah. In 2008, it launched a presence in Dubai to build on the opportunities within UAE. TMW is a member of the InterDirect Network.
