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Here are our featured place marketing promotion videos of the month from around the world – a selection from hundreds of Good, Bad and Ugly clips that we have collected to entertain you. Register on this website to view the full range, to add your own excellent (of course!) clips, or to access other useful and unique stuff for investment promotion and lead generation. Enjoy!
Netherlands NFIA
Our video of the month – an excellent promotional 2 minutes!
A simple and quite original “ad”, low budget and quite effective.
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Michigan Advantage
Well, how many regions are now promoting environmental technology, renewable energy etc.? Michigan sets a competitive benchmark for other locations around the world.
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IDA Ireland
A simply delivered but slightly enigmatic ad that promotes Ireland’s knowledge base. I hope investors understand and appreciate the message.
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Business Friendly Bahrain
A well distributed ad series from EDB Bahrain in 2009. Simple idea, big production and well… at least it gave Bahrain some good exposure on BBC World.
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Invest in Bangladesh
For an LDC this is a great video from BOI Bangladesh. It helps to inform, shift perceptions and develop a sympathetic mind amongst investors.
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Invest Japan
Maybe an old video but it shows how things are changing in Japan.
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Note:
Whilst we provide links to these materials GDP Global obviously does not take responsibility for the contents.
posted on Thursday, 25 Feb 2010 by John Hanna No Comments
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
posted on Thursday, 25 Feb 2010 by Ruben Anton No Comments
Our consultant trainers have been really busy delivering top quality tailor made workshops for our clients. Here is a list of the most recent programmes run by GDP Global at our clients’ offices or location of their choice:
International investment promotion- Çukurova Region – Turkey
Aftercare and e-marketing for city regions – Quebec – Canada
posted on Thursday, 25 Feb 2010 by Mike Gourlay No Comments
It’s become a real cliché these days to say that “Change is the only constant”. But this is not a new revelation. As long ago as 500 years BC Heraclitus noted that, like the water in a river, everything is in …
posted on Monday, 22 Feb 2010 by Greg Bishop No Comments
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
posted on Wednesday, 10 Feb 2010 by Ruben Anton 1 Comment
The benefits of training are well known by HR experts, employers and employees. Developing the right skills within an agency’s team is a key part to success, even more so in the current economic conditions!
GDP Global capacity building programmes provide individuals and teams from investment promotion agencies, embassies, consulates and …
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