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Here are our featured place marketing promotion videos of the month from around the world – a selection from hundreds of Good, Bad and Ugly clips that we have collected to entertain you. Register on this website to view the full range, to add your own excellent (of course!) clips, or to access other useful and unique stuff for investment promotion and lead generation. Enjoy!
Netherlands NFIA
Our video of the month – an excellent promotional 2 minutes!
A simple and quite original “ad”, low budget and quite effective.
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Michigan Advantage
Well, how many regions are now promoting environmental technology, renewable energy etc.? Michigan sets a competitive benchmark for other locations around the world.
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IDA Ireland
A simply delivered but slightly enigmatic ad that promotes Ireland’s knowledge base. I hope investors understand and appreciate the message.
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Business Friendly Bahrain
A well distributed ad series from EDB Bahrain in 2009. Simple idea, big production and well… at least it gave Bahrain some good exposure on BBC World.
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Invest in Bangladesh
For an LDC this is a great video from BOI Bangladesh. It helps to inform, shift perceptions and develop a sympathetic mind amongst investors.
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Invest Japan
Maybe an old video but it shows how things are changing in Japan.
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Note:
Whilst we provide links to these materials GDP Global obviously does not take responsibility for the contents.
posted on Monday, 22 Feb 2010 by Greg Bishop No Comments
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
posted on Wednesday, 10 Feb 2010 by Ruben Anton 2 Comments
The benefits of training are well known by HR experts, employers and employees. Developing the right skills within an agency’s team is a key part to success, even more so in the current economic conditions!
GDP Global capacity building programmes provide individuals and teams from investment promotion agencies, embassies, consulates and …
posted on Saturday, 17 Oct 2009 by Mike Gourlay 1 Comment
I have just come back from a brief trip to the Asia Pacific region: Japan, Thailand and the Philippines to be precise. I worked in the Philippines and Japan between the mid 80’s and mid 90’s and visited Thailand countless times in my days as an insurance executive. …
posted on Saturday, 17 Oct 2009 by Greg Bishop No Comments
The effectiveness of a place brand or a company’s brand can make the difference between success and failure. It’s not by chance that Orange is perceived as a friendlier brand compared to its commercial competitor Vodafone, or that Nike …
posted on Thursday, 15 Oct 2009 by Charles Hardeman No Comments
Most analysts believe that the credit crunch is likely to be with us through 2008 at least, and, as a result, project finance lenders for infrastructure developments, including Public Private Partnership (PPP) deals, are assessing which sectors are suitable for their …
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