Ruben Anton joined GDP Global as Client Services Manager in early 2009 and has since worked closely with GDP directors to deepen his knowledge of the industry. He is an honours graduate in English T...
Identifying, attracting, keeping and developing investment are the key steps for professionals in the IP world… That’s is agreed… but HOW can we ensure we are doing it right?
Learning to measure results efficiently can be a useful tool. Looking at best practices and success stories -who is winning projects and why- will also give us some insight of what we should be doing. But there is much more to it:
- Understand the corporate decision making process
- Do we have the right structure in place at our agency?
- Are we making the most out of our marketing tools?
During 3 days, experts with hands on IP experience from some of the world’s leading agencies will deliver an intensive training programme on Operations, Strategies and Best Practices: the Complete Investment Promotion Programme. This will be a unique opportunity for any trade and investment promotion professionals to update their skills to the latest trends and strategies in the industry, as well as interact and network with other professional from around the Globe.
Hundreds of satisfied participants from past editions attest to the great value of the programme. Read some of their comments here.
Join us now or contact me for registration details
Ruben
