IDA Ireland is undoubtedly amongst the most sopisticated and professional of IPAs in the business. Their experience comes from 40+ years in the business of investment attraction. They know how to work their huge American diaspora. their track rcord in FDI attraction is phenomenal. All front facing staff are selected for their gift of the gab 
and their ability to create a good “craic”! But in the area of modern marketing, plenty of other IPAs, quite frankly, do it much better than IDA. IDA’s approach is professional but a bit traditional – well behind the curve you might say.
A year on, and that perception has gone. IDA’s experiments with a/v on its website are now both mainstream and market leading. Their businesslike approach can be see on their website homepage www.ida.ie and also in their video resources section. Take a look!
These multimedia communications may not win awards for creativity or ingenuity, but they do compare well with, for example, the works of Invest in France, Investment New Zealand, Enterprise Florida. IDA presentation style may not be quite so “cool” in terms of Obama-style web 2.0 informality that is found at West Atlantique, Aderly Lyon, or Queensland state. But they will keep investors and their advisors glued to the website for a few minutes – and who will come away conviced that Ireland is weathering the economic crisis better than perhaps it actually is! And that’s, as you say, “Job Done!”
