What does Singapore do to grow? – create another Singapore. Reclaimed land project at Marina Bay is astonishing, almost doubling the size of the country. 24×7 work, live, leisure. High profile area for business living and leisure. MIPIM Tweet.
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
