UK regions will soon have to turn to their European, North American and Australasian cousins for examples of what can be achieved with much less government funding – no problem, many good and effective examples exist.
The UK …
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
