The leading investment
promotion blog site

posted on Monday, 22 Feb 2010 by Greg Bishop No Comments

In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.

·         Loss of competitive advantage – Other Investment Promotion Agencies who continue to …

posted on Saturday, 17 Oct 2009 by Greg Bishop No Comments

The effectiveness of a place brand or a company’s brand can make the difference between success and failure. It’s not by chance that Orange is perceived as a friendlier brand compared to its commercial competitor Vodafone, or that Nike …