This blog is aimed at diplomats posted overseas who have been given the task of managing an operation to attract Foreign Direct Investment (FDI) for the first time. Here are a few “do’s”:
Study the subject. Understand the basics of FDI promotion, such as how to build your country’s image as …
Then speak with the leads generator! For me this is what the IPA job is all about – generating new investment leads. During my time at Invest in Sweden my colleagues and I used the full range of lead generating tools. First, I focused on the move from reactive to proactive …
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
Our consultant trainers have been really busy delivering top quality tailor made workshops for our clients. Here is a list of the most recent programmes run by GDP Global at our clients’ offices or location of their choice:
International investment promotion- Çukurova Region – Turkey
Aftercare and e-marketing for city regions – Quebec – Canada
E-marketing …
It’s become a real cliché these days to say that “Change is the only constant”. But this is not a new revelation. As long ago as 500 years BC Heraclitus noted that, like the water in a river, everything is in …
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
The benefits of training are well known by HR experts, employers and employees. Developing the right skills within an agency’s team is a key part to success, even more so in the current economic conditions!
GDP Global capacity building programmes provide individuals and teams from investment promotion agencies, embassies, consulates and …
I have just come back from a brief trip to the Asia Pacific region: Japan, Thailand and the Philippines to be precise. I worked in the Philippines and Japan between the mid 80’s and mid 90’s and visited Thailand countless times in my days as an insurance executive. …
