John Hanna, a Director of GDP Global, has 19 years’ experience in economic development at strategy and senior o...Read More ».
Recently a promotion agency client from a top global city asked: “what should we do next?” I took a look. Well, the new city logo looks great, but it didn’t project anything new or compelling. Furthermore, the overriding “messages” were the same as before.
The key questions asked to me were …
An article in the Scottish press back in January asking “How do you measure whether location A or location B is a better place to do business?” This week Ernst & Young’s European Investment Monitor (EIM) announces the latest …
I’ve been working with clients this month, three of which are involved in the awesome “strategic planning” process. It’s interesting to see how each is going about it, and where they’re coming from so to speak. So if you are responsible for this kind of high level inputs here are …
As I write (well this could be out of date tomorrow..) all major international foreign direct investors that you may be interested in attracting obviously have other things on their minds. Companies with hitherto aggressive international ambitions will be as active as the banking sector in trying to …
{mosimage}As I write it’s time for you to make things happen in your agency, in your region. Whilst banks and businesses are asking “What is our immediate cash position? Are we too highly leveraged for comfort ?” you should be asking yourselves
“Is our location investment proposition
…
An article in the Scottish press back in January asking “How do you measure whether location A or location B is a better place to do business?”
This week Ernst & Young’s European Investment Monitor (EIM) …
{mosimage}Recently, and following on from our increasingly popular Economic Diplomacy programme, we produced a guide for investment promotion through embassies, consulates and high commissions. Why? Because increasingly commercial counsellors and senior diplomatic staff, including ambassadors, are being required to take a more active role in promoting investment and trade opportunities.
The …
In the light of recent global economic events the effective use of embassy staff is even more important than before. From our increasingly popular Economic Diplomacy programme, we have produced a 28-page handbook for investment promotion through embassies, consulates and high commissions. Why? Because increasingly commercial counsellors and …
Full credit to British Midlands Development Corporation for its promotion of a credible technology development in Birmingham, England, that is bound to capture a lot of attention.
Its smart promotion through press releases and event activities, of the University of Birmingham is almost as smart as the university’s development of …
A slightly frosty November evening in London, after work… I was making my way to another networking event on the south bank of the Thames. This time I was lucky enough to be invited to a “kiwi ball”. Sounded good… but no black tie required, just a business suit. I …
