Greg Bishop is an Associate Consultant of GDP Global and a freelance marketing consultant, based in London. He has seven years’ marketing experience with a focus on branding and new...Read More ».
In these tough times its tempting to drastically reduce or cut marketing spend, sack the design agency, and try doing everything in-house. There are several flaws with this approach.
· Loss of competitive advantage – Other Investment Promotion Agencies who continue to …
The effectiveness of a place brand or a company’s brand can make the difference between success and failure. It’s not by chance that Orange is perceived as a friendlier brand compared to its commercial competitor Vodafone, or that Nike …